Archive for the ‘Basics’ Category

The world of Search Engine Optimisation (SEO) is inhabited by shady shysters and good-intentioned geeks alike. The problem for most people is separating the well intentioned from the wilfully misleading. The whole field of SEO is almost designed to be intimidating: From the ubiquitous buzzwords (Link Juice, Long Tail, Deep Linking, SERPs etc.) to the […]