Archive for the ‘SEO’ Category

A few weeks ago I wrote an article on how The Sun allowed GoogleBot to access its site. It appears that this was in contravention of Google’s terms and News International have subsequently revoked GoogleBot’s privileged access, which has resulted in no more access for sneaky chaps like me and a further plummet in traffic for […]

The world of Search Engine Optimisation (SEO) is inhabited by shady shysters and good-intentioned geeks alike. The problem for most people is separating the well intentioned from the wilfully misleading. The whole field of SEO is almost designed to be intimidating: From the ubiquitous buzzwords (Link Juice, Long Tail, Deep Linking, SERPs etc.) to the […]

Most search engines were created in the days when the web was in its infancy, when pages were little more than plain text and hyperlinks. Search Engine developers made spiders that read through html in order to determine how relevant a page was to any particular search term. In 1994 this was somewhat easier than […]

Last night, I attended the first London Google site clinic at TechHub in London. Tickets were limited to the first 175 people to sign up, so when I arrived with 15 minutes to spare, the air was thick with with excitement. Californian accents floated through the air mingled with the sounds of furious keyboard tapping […]